A multi-award winning Gin that nobody has really heard of?
That’s right, McQueen Gin already walk the walk in the Gin business, now they needed to look the part as well. I was tasked with a full re-brand of McQueen Gin, my challenge was to give them a contemporary brand identity that suited their vision for the future and help them re-focus their image and positioning within a busy market place.
Part of their vision for the future was to break into the Rum and Vodka market, so the re-brand had to be flexible enough to adapt to new products and audiences.
McQueen Gin
Branding & Identity // Visual language & Design System // Art Direction
McQueen only distill using genuine ingredients to create their award-winning flavours. You can be guaranteed to taste a True Flavour Gin.
With flavoured products very much the focus of McQueen, ‘Gin’ was removed from the branding and the positioning of True Flavour was introduced. This brand pillar was flexible enough to work with ever changing flavours as well as across different spirits as the business grows.
