Aberdeen Harbour
Branding & Identity // Visual language & Design System // Art Direction // Community Outreach
Aberdeen Harbour has been a linchpin of the city and an anchor of the community for many, many years. Now as they expand with a new harbour being built they felt it was time to look to the future and re-launch the harbour with an identity that was as future focussed as the business.
I was tasked to create an identity that matched the modern day harbour without losing sight of the heritage attached to the brand. The client was focussed on communicating how closely they work with the community and needed a simple and engaging way of speaking to the city of Aberdeen.
Doric was introduced into the messaging as a way of engaging the community and igniting the heritage attached to the Harbour.
Our Harbour.
As part of the community outreach we spoke to real people in the community and asked them about what the future looks like with a new Harbour in Aberdeen.
Forrit: Forward, looking forward.
