Subsea UK are evolving into a new community-based underwater network that focus on growing the capabilities of the UK industries and technology. I was tasked with creating an identity that would cut-through the saturated underwater space and showcase an energetic and forward thinking new business.

The client needed the new identity to break away from the oil and gas stigma that is so readily associated with the underwater industry. With a goal of Net Zero for the future it was important that the brand be forward-thinking without becoming too green-focussed in tone.